{"id":2752,"date":"2012-10-03T08:57:03","date_gmt":"2012-10-03T12:57:03","guid":{"rendered":"http:\/\/therationalprogressive.com\/cms\/?p=2752"},"modified":"2012-10-03T08:57:03","modified_gmt":"2012-10-03T12:57:03","slug":"poll-exclusive-president-obama-winning-message-war","status":"publish","type":"post","link":"http:\/\/therationalprogressive.com\/cms\/2012\/10\/poll-exclusive-president-obama-winning-message-war\/","title":{"rendered":"Poll exclusive: President Obama winning message war"},"content":{"rendered":"<p><a href=\"http:\/\/therationalprogressive.com\/cms\/wp-content\/uploads\/2012\/10\/obama1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-2754\" title=\"obama1\" src=\"http:\/\/therationalprogressive.com\/cms\/wp-content\/uploads\/2012\/10\/obama1-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"http:\/\/therationalprogressive.com\/cms\/wp-content\/uploads\/2012\/10\/obama1-300x199.jpg 300w, http:\/\/therationalprogressive.com\/cms\/wp-content\/uploads\/2012\/10\/obama1-150x99.jpg 150w, http:\/\/therationalprogressive.com\/cms\/wp-content\/uploads\/2012\/10\/obama1-400x266.jpg 400w, http:\/\/therationalprogressive.com\/cms\/wp-content\/uploads\/2012\/10\/obama1.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>President Barack Obama is a campaign messaging guru, while Mitt Romney is struggling to find a theme that works, according to a new poll Wednesday that used methods for measuring the effectiveness of corporate branding and applied them to political candidates.<\/p>\n<p>Pollsters from the Democratic firm of Penn Schoen Berland said there were several striking findings in their survey \u2014 for one, Obama is successfully making the election a referendum on Republicans, while Romney\u2019s attempt to make the race a referendum on the last four years is falling flat with voters. And the Republican hopeful had only one theme that was breaking through with independent voters &#8211; his attacks on Obama\u2019s handling of violence in the Middle East, the survey showed.<\/p>\n<p>Of the 24 messages tested \u2014 12 quotes by each candidate from their respective convention addresses and subsequent stump speeches \u2014 the top eight were all from Obama.<\/p>\n<p>Obama\u2019s highest scoring message was his line at the Democratic National Convention last month telling voters they should not choose Romney and Republican policies because \u201cwe have been there, we\u2019ve tried that, and we\u2019re not going back.\u201d<\/p>\n<p>MORE:\u00a0<a href=\"http:\/\/www.politico.com\/news\/stories\/1012\/81937.html\" target=\"_blank\">Poll exclusive: President Obama winning message war &#8211; Mackenzie Weinger &#8211; POLITICO.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>President Barack Obama is a campaign messaging guru, while Mitt Romney is struggling to find a theme that works, according to a new poll Wednesday that used methods for measuring the effectiveness of corporate branding and applied them to political candidates. Pollsters from the Democratic firm of Penn Schoen Berland said there were several striking&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,22,20],"tags":[26,1559,42,319,27],"_links":{"self":[{"href":"http:\/\/therationalprogressive.com\/cms\/wp-json\/wp\/v2\/posts\/2752"}],"collection":[{"href":"http:\/\/therationalprogressive.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/therationalprogressive.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/therationalprogressive.com\/cms\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/therationalprogressive.com\/cms\/wp-json\/wp\/v2\/comments?post=2752"}],"version-history":[{"count":2,"href":"http:\/\/therationalprogressive.com\/cms\/wp-json\/wp\/v2\/posts\/2752\/revisions"}],"predecessor-version":[{"id":2755,"href":"http:\/\/therationalprogressive.com\/cms\/wp-json\/wp\/v2\/posts\/2752\/revisions\/2755"}],"wp:attachment":[{"href":"http:\/\/therationalprogressive.com\/cms\/wp-json\/wp\/v2\/media?parent=2752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/therationalprogressive.com\/cms\/wp-json\/wp\/v2\/categories?post=2752"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/therationalprogressive.com\/cms\/wp-json\/wp\/v2\/tags?post=2752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}